Under Armour: I Will What I Want

Fifteen years ago Misty Copeland was introduced to ballet by her cheerleading coach who something in her and instantly fell in love. The only problem was she didn't fit the mold. She has curves, she is African American and she started at the late age of thirteen which isn't very common in the ballet world. But she passed all the doubters and became a ballet dancer for the American Ballet Theatre. (ABT) Her story is truly inspirational check out the video below: 

Under Armour strikes again when they decided to use model Gisele Bündchen as their next spokesperson. Many were critics of this decision but Under Armour gained the upper hand when they used the criticism in the video. They featured Bündchen hitting a punching bag while comments like "Is modeling a sport?" and "Gisele is sooooo fake" flashing behind her. 

“This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter,” Bündchen

Make this be your personal mantra: I WILL WHAT I WANT!